4 ms·
I would be most interested to read about that, can you provide a reference or links?
by omgomgomgomg 3y ago
I would be most interested to read about that, can you provide a reference or links?
- kayodelycaon 3y agoSadly, no. It was over a decade ago. I don’t remember the cases nor do I have the books or paperwork. Fortunately, case studies are really easy to find online. Try searching for “case studies in brand management”.
- pwpw 3y agoIn college, I studied the failed merger between GM and Ross Perot’s Electronic Data Systems (EDS). Essentially a study on egos and cultural incompatibilities. https://www.nytimes.com/1989/03/26/magazine/gm-vs-ross-perot-breaking-up-is-hard-to-do.html https://www.nytimes.com/1989/03/26/magazine/gm-vs-ross-perot...