I'm far from a Elon bro, but I guess I've been fairly sympathetic to some of his more stupid decisions in recent years. That said, I simply don't get this. I u

I'm far from a Elon bro, but I guess I've been fairly sympathetic to some of his more stupid decisions in recent years. That said, I simply don't get this. I understand he has a grand vision for Twitter which he's keen to pursue, but either way this is just a dumb decision from a brand perspective. The reason people use Twitter over over similar sites is part because of the brand and part because of user base. Destroying one of those two pillars seemingly on a whim seems like a very bad move however you look at this. My guess (and I acknowledge I'm being extremely charitable here) is that Elon will reverse this. I think sometimes he does this stuff because he knows it will get media attention and he likes to troll. But I guess we'll see. Even if this is just some elaborate joke for media attention it seems like a risky one – especially when Threads is doing so well and offers such a reasonable alternative to this chaos. Also I thought he hired a CEO and was taking a step-back from Twitter? If anyone was going to decide to rename Twitter, surely it would be the new CEO?