If you really wanted to rebrand Twitter, then at least go via TweetX. Rebranding is normally a multi-year process. We have a supermarket chain that's rebranding

If you really wanted to rebrand Twitter, then at least go via TweetX. Rebranding is normally a multi-year process. We have a supermarket chain that's rebranding all it stores from five or six different names down to two (two that still reflects that this is one company), they started years ago and won't be done for another two years. Perhaps Musk just goes "Screw it, I'm building the app I always wanted" even if he has to build it on the ashes of Twitter, ejected Tesla auto-pilot code, a couple of rocket boosters and a domain he had in the draw.