4 ms·

We know for a fact it was a stupid impulse decision, because when asked "how should we call tweets and retweets now" he replies "x's" and for retweets he said "

We know for a fact it was a stupid impulse decision, because when asked "how should we call tweets and retweets now" he replies "x's" and for retweets he said "this should be completely rethought". Yet to be rethought? You think about stuff like this BEFORE you change your brand, not after. He's nuts. Maybe that's part of his success throwing himself into areas no one else dares, like EVs and self-landing rockets, but he's just a chaotic agent, he doesn't have instinct for what will work, he just has instinct for being random and confusing everyone with it.

tyingq 3y ago
> "how should we call tweets and retweets now" Equis and Dos Equis, maybe?
- igetspam 3y ago
  Do DMs become directX's?
  - 3cats-in-a-coat 3y ago
    There we go, one more.
asddubs 3y ago
people will just end up calling them posts and reposts or something along those lines
- 3cats-in-a-coat 3y ago
  Of course they will. But branding the action is what every single company in the world is trying to do because it's like tattooing their presence into your brain. Look at what the parent comment up there said: "it's hard to google it". Did you catch that? He didn't say "to web search it", he said a brand. He, and all of us, are like a free walking talking Google ads every time we say "to google it". The same has been happening when anyone, or a media says "in a tweet" or "he tweeted" or "retweeting" and so on. Everything can have "a post", and everyone can "post a message". But you can only "tweet" on "Twitter". And now there's no even sane way to use this new "brand" as a verb, or as a noun of a post. There's no sane way to use it at all. It's a horrific brand. People will not even use it because it's unclear what you're talking about. Look at every single instance when Elon Musk says the name of his own son, he doesn't say "X", he says "Lil X". He has to prepend this "Lil" in front because otherwise it's absolutely unclear what the hell he's talking about. It's also full of registered trademarks that use "X" in their name, because "X" is a letter. So now The Twitter Files... become The X Files. And "Twitter Videos" become "X Videos". I can keep going forever. It's a damn mess.
  - moltar 3y ago
    From the legal angle this is bad for a brand. If brand becomes a commonly used name, it can lose its trademark legal protection. https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks https://en.wikipedia.org/wiki/List_of_generic_and_genericize...
    - 3cats-in-a-coat 3y ago
      If it becomes a commonly used name for a type of operation. But "googling" and "tweeting" are such weird words, I feel as if they can never become generic, unlike "to xerox", which comes from "xerography". Now... on the other hand... "X" is aaall over the place in brands, in words, in phrases...

tyingq 3y ago

> "how should we call tweets and retweets now" Equis and Dos Equis, maybe?

igetspam 3y ago
Do DMs become directX's?
- 3cats-in-a-coat 3y ago
  There we go, one more.

asddubs 3y ago

people will just end up calling them posts and reposts or something along those lines

3cats-in-a-coat 3y ago
Of course they will. But branding the action is what every single company in the world is trying to do because it's like tattooing their presence into your brain. Look at what the parent comment up there said: "it's hard to google it". Did you catch that? He didn't say "to web search it", he said a brand. He, and all of us, are like a free walking talking Google ads every time we say "to google it". The same has been happening when anyone, or a media says "in a tweet" or "he tweeted" or "retweeting" and so on. Everything can have "a post", and everyone can "post a message". But you can only "tweet" on "Twitter". And now there's no even sane way to use this new "brand" as a verb, or as a noun of a post. There's no sane way to use it at all. It's a horrific brand. People will not even use it because it's unclear what you're talking about. Look at every single instance when Elon Musk says the name of his own son, he doesn't say "X", he says "Lil X". He has to prepend this "Lil" in front because otherwise it's absolutely unclear what the hell he's talking about. It's also full of registered trademarks that use "X" in their name, because "X" is a letter. So now The Twitter Files... become The X Files. And "Twitter Videos" become "X Videos". I can keep going forever. It's a damn mess.
- moltar 3y ago
  From the legal angle this is bad for a brand. If brand becomes a commonly used name, it can lose its trademark legal protection. https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/Generic_trademark https://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks https://en.wikipedia.org/wiki/List_of_generic_and_genericize...
  - 3cats-in-a-coat 3y ago
    If it becomes a commonly used name for a type of operation. But "googling" and "tweeting" are such weird words, I feel as if they can never become generic, unlike "to xerox", which comes from "xerography". Now... on the other hand... "X" is aaall over the place in brands, in words, in phrases...