4 ms·

Brand value? The Twitter brand is associated with being a toxic cesspool, harassment campaigns, pile-ons, doxxing, bad faith arguments, fake news and other thi

by zirgs 3y ago

Brand value? The Twitter brand is associated with being a toxic cesspool, harassment campaigns, pile-ons, doxxing, bad faith arguments, fake news and other things like that.

Fnoord 3y ago
> The Twitter brand is associated with being a toxic cesspool, harassment campaigns, pile-ons, doxxing, bad faith arguments, fake news and other things like that. This only worsened recently. So the X.com brand is going to be associated with this.
mcfedr 3y ago
Conveniently none of that association will go anywhere, just no one will know what it's referring to.
johnnyanmac 3y ago
So, like any and all of the top websites?
oneeyedpigeon 3y ago
I live in a country whose national broadcaster endorsed the platform — that's a broadcaster that is respected around the world, btw. Twitter's brand value used to be enormous.
jacknews 3y ago
But only because it reflects human nature. It's still the place to go for on-the-ground breaking news witness/reports, etc. The new logo looks like it's for a "gentleman's" nightclub.
piva00 3y ago
> The Twitter brand is associated with being a toxic cesspool, harassment campaigns, pile-ons, doxxing, bad faith arguments, fake news and other things like that. I believe there is more than one association with Twitter's branding and that depends entirely on how much of a Twitter user you are: - Associated with a toxic cesspool of doxxing, pile-ons, harassment, bad faith arguments, etc.: you are an active user of Twitter, tweeting, replying, participating in the endless threads devolving into the usual social media toxicity. - Associated with public announcements, breaking news, and insider info: you are a consumer of information shared through Twitter, that others sifted through and surfaced it through other means (Hacker News, Reddit, news websites embedding a tweet, etc.) I say that because I was never an active user of Twitter, pre-Musk acquisition I had my account (and a pretty handle) since 2009 but I never actively used Twitter for discussions, posts interactions, and so on. I would go to Twitter from other media, check maybe a thread or two and get the fuck out of there. And that was exactly because interacting on the platform was not only toxic but pretty chaotic to keep track of, the whole "shouting into the void" style of communication never resonated with me. I still got some value out of Twitter by seeing verified accounts of prominent people (not celebs) breaking news or sharing inside scoops sometimes by retweeting someone that wasn't verified but was an insider on the subject. All of that has crumbled for me, I can't use Twitter for anything anymore. So there was brand value, even in the midst of being a cesspool of toxicity, for people like me, that casually ended on Twitter to find information that wasn't available (yet) on other media. That is completely gone, the big question is: what's actually left of value in the platform? I don't see anything that can be recouped.

by zirgs 3y ago

Brand value? The Twitter brand is associated with being a toxic cesspool, harassment campaigns, pile-ons, doxxing, bad faith arguments, fake news and other things like that.

Fnoord 3y ago

> The Twitter brand is associated with being a toxic cesspool, harassment campaigns, pile-ons, doxxing, bad faith arguments, fake news and other things like that. This only worsened recently. So the X.com brand is going to be associated with this.

mcfedr 3y ago

Conveniently none of that association will go anywhere, just no one will know what it's referring to.

johnnyanmac 3y ago

So, like any and all of the top websites?

oneeyedpigeon 3y ago

I live in a country whose national broadcaster endorsed the platform — that's a broadcaster that is respected around the world, btw. Twitter's brand value used to be enormous.

jacknews 3y ago

But only because it reflects human nature. It's still the place to go for on-the-ground breaking news witness/reports, etc. The new logo looks like it's for a "gentleman's" nightclub.

piva00 3y ago

> The Twitter brand is associated with being a toxic cesspool, harassment campaigns, pile-ons, doxxing, bad faith arguments, fake news and other things like that. I believe there is more than one association with Twitter's branding and that depends entirely on how much of a Twitter user you are: - Associated with a toxic cesspool of doxxing, pile-ons, harassment, bad faith arguments, etc.: you are an active user of Twitter, tweeting, replying, participating in the endless threads devolving into the usual social media toxicity. - Associated with public announcements, breaking news, and insider info: you are a consumer of information shared through Twitter, that others sifted through and surfaced it through other means (Hacker News, Reddit, news websites embedding a tweet, etc.) I say that because I was never an active user of Twitter, pre-Musk acquisition I had my account (and a pretty handle) since 2009 but I never actively used Twitter for discussions, posts interactions, and so on. I would go to Twitter from other media, check maybe a thread or two and get the fuck out of there. And that was exactly because interacting on the platform was not only toxic but pretty chaotic to keep track of, the whole "shouting into the void" style of communication never resonated with me. I still got some value out of Twitter by seeing verified accounts of prominent people (not celebs) breaking news or sharing inside scoops sometimes by retweeting someone that wasn't verified but was an insider on the subject. All of that has crumbled for me, I can't use Twitter for anything anymore. So there was brand value, even in the midst of being a cesspool of toxicity, for people like me, that casually ended on Twitter to find information that wasn't available (yet) on other media. That is completely gone, the big question is: what's actually left of value in the platform? I don't see anything that can be recouped.