My perception is that there’s 2 schools of what they’re trying to appear like: - lovecraftian cult leaders, talking about esotericism, religion, forbidden know

My perception is that there’s 2 schools of what they’re trying to appear like: - lovecraftian cult leaders, talking about esotericism, religion, forbidden knowledge etc etc - narrators of horror stories, talking about gore and violence In both cases, the singer rarely sings about themselves as a person. If they say « I » it’s usually impersonating a character (a murderer, a god, a sorcerer…), not literally them