Just an Afterthought: Effective Peer recommendations are not reflective on the product, but rather the relationship between the product, the person buying the p

Just an Afterthought: Effective Peer recommendations are not reflective on the product, but rather the relationship between the product, the person buying the product and the friend making the recommendation. You need to firing on all cylinders for this to influence purchase behavior. Like all marketing, you need the right Message, delivered to the right market, through the right media. Missing any of these elements will not be effective marketing.