While I agree with the mechanics of what you're saying, there definitely is a subset of people who don't really play games, they play a game. There's a few big

While I agree with the mechanics of what you're saying, there definitely is a subset of people who don't really play games, they play a game. There's a few big franchises this applies to, EA's various sports games, F1, Football Manager, Call of Duty, Assassin's Creed, Far Cry, and I'm sure some others. What I don't agree with here is that the users don't care. No one is capable of having such passionate opinions on a glorified spreadsheet than a Football Manager fan. Likewise CoD players - they dared to try something new with whichever one was largely based in space (I thought it was one of the best), and got eviscerated by their player base, who really just want to play Modern Warfare 2 again.