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You may want to give some benefit of doubt to unarguably the most successful car company of this world. Unlike USA (and Europe?) public charging infra' is none
by achow 3y ago
You may want to give some benefit of doubt to unarguably the most successful car company of this world.
Unlike USA (and Europe?) public charging infra' is nonexistent in most part of the world. Compounded by unavailability of affordable home charging devices and easy/affordable installation logistics. Toyota perhaps does not see sense in riding the 'hype', instead continue to focus on where demand is - conventional cars.
However, they seem to be investing for the future when charging infra catches up. They started on electric car tech in 1992 (way before anyone else), and continue to invest in R&D; infact had released mainstream electric vehicle - Rav4, which they discontinued in 2014 as the "charging time was slow".
Toyota couldn’t convince the world it wasn’t reluctant about EVs, in part because of Toyoda’s straight-shooting, plain-spoken approach. He (new CEO Toyoda) outlined insufficient clean energy and charging infrastructure as a “limiting option” for customers. At the end of last year, Toyoda said “it takes time,” while also noting that they’d “been investing in electrification” since they “started working on hybrids, with our sights on building BEVs (battery electric vehicles). [0]
[0]https://www.washingtonpost.com/business/energy/this-is-toyotas-boldest-ev-rebranding-exercise-yet/2023/01/30/7d1af020-a063-11ed-8b47-9863fda8e494_story.html https://www.washingtonpost.com/business/energy/this-is-toyot...
- darknavi 3y agoBtw Europed DC fast charging story is much stronger than the USA's.
- TheRealSteel 3y agoYou could say all this about Kodak in the early 2000s - they were incredibly successful, demand was still mostly for film cameras, people didn't have PC for transferring photos etc... I'm not saying it makes business sense for Toyota to drop ICE sales immediately. But their feeble, half assed EV effort is going to turn them into another Blackberry if it doesn't change quickly.