Large companies have difficulty making changes. The reason is exactly that: the goal is to make money, and doing what has made heaps of money for heaps of time

Large companies have difficulty making changes. The reason is exactly that: the goal is to make money, and doing what has made heaps of money for heaps of time already always seems like the best option. > The Innovator's Dilemma is the title of an excellent book by Clayton Christensen. The dilemma itself is the fact that though large innovators have some motivation to innovate, they also have a strong disincentive from doing so as new products will undermine their existing ones. I don't think the biggest markets will mandate EVs in under a decade. More importantly, it's possible the bigwigs at Toyota don't think so either, and they will act on what they think, even if it happens to be wrong.