They’re doing the Kodak maneuver. Meaning they’ll be spending cash on innovation because a minority of shareholders want to see them investing in the future but

They’re doing the Kodak maneuver. Meaning they’ll be spending cash on innovation because a minority of shareholders want to see them investing in the future but almost everyone isn’t willing to see actual losses. So then they’ll just keep spending on innovation but barely change their corporate strategy and then eventually fizzle out.