> If anything, the process in the video is painfully under-optimized. It's not that hard to get to the point where you have a few machines in a lights out wareh

> If anything, the process in the video is painfully under-optimized. It's not that hard to get to the point where you have a few machines in a lights out warehouse with a skeleton staff somewhere spitting these things out like a machine gun. This may very well be the trap that they fell into though - at $90 million that implies that they went head-first into scale and automation where actually it can sometimes be better to aim for something less automated as a version 1.0 (humans are more flexible than machinery)