> They just fire off an email rather that investing even four seconds into typing the same message into the Support Center or just looking at their Account page

> They just fire off an email rather that investing even four seconds into typing the same message into the Support Center or just looking at their Account page and doing it themselves. Can you really blame them? So many of us have gotten used to companies doing everything they can to make unsubscribing as difficult as possible, I'm not surprised their first instinct is to email.