"The drastic changes in Shopify’s approach have led both employees and customers to question the company’s integrity and commitment to its original mission of e

"The drastic changes in Shopify’s approach have led both employees and customers to question the company’s integrity and commitment to its original mission of empowering small businesses. Many see the company as straying from its roots, becoming more akin to the corporate giants it once aimed to oppose." This seems to me like most start ups or companies as they grow and get big, they start out by disrupting and fighting the way things are done, mixing up the space and taking on 'the man', then they become that which they opposed and then pivot to act in the same way, until someone new comes along and the cycle repeats.