Just because this is my wheelhouse and I’ve been in it a long time I’m going to get pedantic. An STB and OTT box are different - different video delivery mecha

Just because this is my wheelhouse and I’ve been in it a long time I’m going to get pedantic. An STB and OTT box are different - different video delivery mechanisms of IP vs. QAM. This line got blurred however in the early to mid 2000s with IP based services. The hard part of getting a box deployed outside of the Motorola and Scientific Atlantic boxes that ruled the early days of cable was a lack of standards of back office systems. So you couldn’t just build a box you had to have a whole stack for device provisioning etc. I worked for a company Comcast bought in the early 2000s when they were buying up smaller regional systems and it was a mess trying to get everything aligned. It probably took 15 to 20 years until they finally ironed it all out. To be fair to Comcast they did a good enough job that they now license their X1 platform to other operators (Cox, Shaw, Quebecor)