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If you want to see this taken to ridiculous heights, check this out: http://www.bestmadeco.com/collections/frontpage/products/our-famous-red-wool-blanket http:/
by dkrich 15y ago
If you want to see this taken to ridiculous heights, check this out: http://www.bestmadeco.com/collections/frontpage/products/our-famous-red-wool-blanket http://www.bestmadeco.com/collections/frontpage/products/our...
When do you think this company was founded? Surely it was founded by an enterprising young frontiersman in the 1800's. 1850? 1900? Actually it was founded in 2009.
- larrys 15y agoWow. Thanks for pointing that out. They definitely get the "shovel the shit" award this week. They have axes that cost $250. I bought a fine axe at Lowes I think it was $30 maybe? Watch this piece of work: http://www.bestmadeprojects.com/post/5427086342/peter-buchanan-smith-discusses-the-best-made http://www.bestmadeprojects.com/post/5427086342/peter-buchan... Marketing like this is a few steps removed from the "pet rock" of the 70's. Wrapping an everyday product in some kind of crafty acceptability. At least with the pet rock everyone knew it was a gimmick. Edit: Think our links show the same video?
- dkrich 15y agoYeah, I think this is a case where the founder is desperately trying to exploit demand for products whether it exists or not. I don't know how many axes he's sold, I hope he's sold a lot, but there is something about the copy and his messaging that suggests that he is falsely earnest about quality. If nothing else, it is a blatant ripoff of Coudal's Field Notes.