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What’s your source for beer consumption being way down? Apart from the pandemic, growth looks strong: https://www.statista.com/forecasts/1232738/beer-revenue-by

• xyzzy_plugh 3y ago
  You linked a revenue forecast. > In terms of domestic sales, about 64.2 billion U.S. dollars were registered in off-premise retail sales. Only 43.8 billion dollars in on-premise sales were recorded in 2021. While this is an increase from the large decline in 2020 due to the COVID-19 pandemic, it is still below pre-pandemic levels. > Craft rebounded in 2021 and saw its largest share of the beer market ever even though dollar sales of craft beer remained below their peak. This indicates that although Americans are drinking less beer overall, they are more often opting for craft brews. https://www.statista.com/topics/1654/beer-industry-in-the-united-states/#topicOverview https://www.statista.com/topics/1654/beer-industry-in-the-un... I just looked this up now, but it's been a recurring topic to read reports about since the start of the pandemic.
  • veave 3y ago
    Uh? What are people drinking instead?
    • ghaff 3y ago
      Hard seltzers (bleh) seem to be one thing that's increased considerably in popularity.
      • veave 3y ago
        I tried those and I was unimpressed. It's like a watered down, sugary, fizzling cocktail.
        • tesseract 3y ago
          I mean, what did you expect from a product category that was basically born of the question "how can we use modern food science to create a product that appeals to vodka-soda drinkers, but falls under the tax regime of a beer?"