It's important to make note of the fact that when we talk about tech giants having a notable investment in ads, it's not the mere display of ads. It's the captu

It's important to make note of the fact that when we talk about tech giants having a notable investment in ads, it's not the mere display of ads. It's the capturing of profiles, selling of this information to the highest bidders, and the tracking of this display. When you understand that, you know that is not how the world runs and is actually very specific to big tech as they pioneered this hyper specific shift. You do not have access to everyone's information who sees your billboard. You do however have access to exactly how many people in a certain area during a certain time with the income between 50-100k who are older men who enjoy football, has seen your digital ad. Hopefully that illustrates the difference well enough.