it's fine tuned specifically for that tone. The base model without fine-tuning will tend to be a lot less corporate, and respond more to the prompt (chatGPT can

it's fine tuned specifically for that tone. The base model without fine-tuning will tend to be a lot less corporate, and respond more to the prompt (chatGPT can still imitate other styles reasonably well if you ask for it, so long as you don't trigger one if its safeties)