3 ms·
The problem with AI generated actors isnt in the fact that they disenfranchise real actors, but in the purely capitalist direction studios have chosen to move.
by nimbius 3y ago
The problem with AI generated actors isnt in the fact that they disenfranchise real actors, but in the purely capitalist direction studios have chosen to move. new characters, new actors, new stories and new roles all incur significant and unproven investment over time. building a hit --no matter how easy pixar makes it appear-- is nontrivially difficult.
so conversely studios have decided that ever more barrel-scraping is not only a more consistent effort, but a safer one as well. Hence there have been twelve star-wars films, five indiana jones films, Fifteen batman movies, and enough marvel flicks to rend dull groans from home movie collectors cabinets just pondering them. This is a downward spiral because people change over time but a franchise without end has nothing new to offer. panic buttons like gender swaps and race swaps come across as hastily constructed, hamfisted attempts to peddle relevance to an increasingly disinterested audience of gen Z while alienating older fans of a series. Scripts become more predictable, plots become more dependable, and all the while profit --while safe and quantifiable-- dwindles lower.
So AI is here to take that last bit of capital preventing realization of a purely and endlessly profit-driven effort by armies of disconnected studio executives clamoring for ever less pie. faces names places and likenesses in perpetuity, and in exchange, the customer can consume another dozen Star Wars movies just as flavourless as the packaging theyre shipped in. content will be created, until the last skywalker picks up the last light saber and delivers his 45th speech in which the dark side and the force are forever memorialized in a 90 minute recitation of the owners manual for some executives old porsche. traditional "hollywood" film will have died by its own pocked withered hand.
The new currency will become the ability to generate new content; ideas themselves. Fewer films but with greater quality and less reliance on enchanting special effects will command the attention of the consumer after these goliaths of the post-vaudeville cinema are gone. real actors and cinema will still exist to some degree but gone will be the days where actors championed themselves as stuntmen, pandemics arrested production, and studios could crank out endless rehashes of old properties until the last star falls from heaven.