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Choosing "No" instead of "No thanks, I don't like free stuff" is not hard. Choosing to give the "No" button equal weight and placement as the "Yes" button is no
by mostlysimilar 3y ago
Choosing "No" instead of "No thanks, I don't like free stuff" is not hard. Choosing to give the "No" button equal weight and placement as the "Yes" button is not hard.
It's malice to hide the opt-out option in tiny gray text at the bottom of the modal but make the opt-in button huge, orange, and unmissable. Dark pattern, not incompetence.