No, we don't all know that they are, because they aren't that. Transactions are the signals for building trust, but they aren't the only components in the rela

No, we don't all know that they are, because they aren't that. Transactions are the signals for building trust, but they aren't the only components in the relationship. Shared history, shared vocabulary, commitments built on that that trust... These are not just transactions. It's like saying that "we hate to admit it, but all the company really is is the emails and Slack messages the employees send to each other." It's not that simple.