The jury is definitely still out on whether that content is actually worthless inventory to advertisers. Shit tier websites with "quality" ads (ie something I

The jury is definitely still out on whether that content is actually worthless inventory to advertisers. Shit tier websites with "quality" ads (ie something I want to click on more) can be very valuable to advertisers. This fight needs to be fought by search, not ad tech. Ad tech has too many perverse incentives.