Apple doesn't need a smart chatbot, per se - they should be looking at embedding AI into their existing tools to make them better. Take iWork, for example. You

Apple doesn't need a smart chatbot, per se - they should be looking at embedding AI into their existing tools to make them better. Take iWork, for example. You can use AI to rough-in a document you need to write. Then you can fill in some of the details and make it so it's written by you. Even better if you can point to a personal archive of documents you can use to train your own personal AI so it's better able to write a more relevant document. Consider Logic Pro. We've all seen AI-generated music, so why not provide an AI that generates your base music project that you can then tweak and embellish? This is how I expect normal people to want to use AI - embed it in their existing tools. I also don't think most people expect AI to generate 100% of the content, instead they would expect the AI to do the heavy lifting and get them maybe 60% to 70% of the way there. This gets them over the blank page syndrome and allows them to produce a quality result. I'm reminded of a meme I recently saw that really resonated with me, it said AI isn't going to take your job, it's somebody using AI who's going to take your job. AI is a tool and while we may be dazzled with its capabilities, we're going to be even more dazzled by what people using AI are capable of doing.