I think you might misunderstand me. The 2050 is a guesstimate and it's just my opinion on the matter. As far as planning ahead goes, you plan for 5-10 years whe

I think you might misunderstand me. The 2050 is a guesstimate and it's just my opinion on the matter. As far as planning ahead goes, you plan for 5-10 years when you try to figure out where to "iron" your enterprise IT. This is because that's how long your hardware will last if you go the route of renting rack space with your own hardware. I think we tend to plan for 8 years, with some space for "unintended" early failures on things like controllers after 4 years. So while you can contract big-cloud vendors for shorter, I think ours is on 3 year contracts right now, you still sort of do the business case for much longer. Maybe not every 3 years, but at least every 6 years. You do the same on the other side of the table. Companies like Hetzner knows that EU cloud sollutions are likely to see growth, so it's only natural that they invest in the tech to put themselves in a prime position to jump on the opportunity. Selling a good product while you do so is the way I would do it personally, but you also have EU cloud initiatives backed by VC money going straight for the endgame.