I think that's a plausible start at a definition, but I think the ship has sailed on the term having a real definition at all. Once marketers get hold of a ter

I think that's a plausible start at a definition, but I think the ship has sailed on the term having a real definition at all. Once marketers get hold of a term, it doesn't really matter what people who like definitions or precision think. As an example, I was active in the Agile movement before that term was coined. When I've talked recently with the early-days people I keep in touch with, we're all kinda horrified by what the term has come to mean. And it's not like we didn't fight along the way for clarity. But most people just don't care about the precise use of a term when there's a profitable (mis)use of the term.