A planetary scale strategy is only viable if it first outcompetes the alternatives, and then produces the “right behavior” as a side effect. A few buy a Tesla

A planetary scale strategy is only viable if it first outcompetes the alternatives, and then produces the “right behavior” as a side effect. A few buy a Tesla to save the environment. The majority buy a Tesla because it has “self driving”, it appeals to their vanity, FOMO, etc. A few buy bitcoin because it’s a necessary tool to curb fiat devaluation and other forms of corruption. Most buy bitcoin because “number go up”, appeal to greed, and even the worst intentioned actors engage simply out of self interest. Whether Tesla and bitcoin are “the right thing” is not the point. They illustrate the right strategy, where a desired new behavior is adopted at scale even by those with no interest, or even opposing interests. The hard part is not figuring out what new behavior is needed. It’s figuring out how to bring about wide scale adoption.