I don't see how Apple could tarnish its brand image by saying they were using OSM. As a matter of fact they could have improved their image regarding open sourc

I don't see how Apple could tarnish its brand image by saying they were using OSM. As a matter of fact they could have improved their image regarding open source by supporting OSM directly, thus justifying the use of their maps. I'm not going to say it was malice, I really think this was discussed during development and most of the people in charge thought it wouldn't matter and nobody would care if they used OSM maps and give no credit to it.