Many board games are funded through crowdfunding, which regularly reach 7 figures, so there is big money here. There has been controversy recently about YouTube

Many board games are funded through crowdfunding, which regularly reach 7 figures, so there is big money here. There has been controversy recently about YouTube “reviews” of active kickstarters which are actually undisclosed paid promotion, and in one case attempting to extort sponsored videos to prevent release of negative videos instead. So there’s a bit more in this than a free board game.