Is it just me, or is this applying a very different standard to influencers compared to traditional media? > The new guidance makes it clear reviewers and othe

Is it just me, or is this applying a very different standard to influencers compared to traditional media? > The new guidance makes it clear reviewers and other media creators should clearly disclose when they receive free products or other perks from a company, even if they aren’t specifically asked to mention those products. ... > The FTC says disclosures should be kept simple, such as “This is an ad for BRAND”, and should be prominent on each piece of media which contains that product. By this standard, if a movie critic for a newspaper watches a pre-release screening of a movie for free, then their review article should state "This is an ad for Paramount Pictures"? Free copies of games / albums / books / etc for reviewers has been a standard practice for ages as far as I know. Is the FTC challenging this generally? Or is this somehow specific to reviews done via social media?