I suppose it is to do with the previously coined #estonianmafia hashtag by Dave McClure as per my TechCrunch post in 2011 http://techcrunch.com/2011/10/11/start

I suppose it is to do with the previously coined #estonianmafia hashtag by Dave McClure as per my TechCrunch post in 2011 http://techcrunch.com/2011/10/11/startup-sauna-puts-estonianmafia-to-test/ http://techcrunch.com/2011/10/11/startup-sauna-puts-estonian...