I think that's mostly due to consumers rather than the industry. The industry keeps inventing new stuff that they can charge more money for because that's what

I think that's mostly due to consumers rather than the industry. The industry keeps inventing new stuff that they can charge more money for because that's what the people want. You can go buy decent t-shirts with no logos for €2.50 right now. And yet most people walk around with t-shirts that cost €10-50 with some logo on them. This becomes apparent when you look at common food like potatoes, milk, cheese, bread etc. All the competition more or less provides the same product for about the same price. If they could go cheaper while still being profitable they would.