4 ms·
Funnily enough in many countries (India, China?) iPhones are definitely considered luxury/premium (compared to the competition, i.e Android).
by ido 3y ago
Funnily enough in many countries (India, China?) iPhones are definitely considered luxury/premium (compared to the competition, i.e Android).
- ghaff 3y agoSure. That's why I specified US. Hardly surprising. US-based company and higher income levels.
- ido 3y agoI didn't say you're wrong, just added it as an aside/addendum :)
- brianwawok 3y agoApple are the premium choice in the US as well. Green bubbles are seen as for plebs.
- scarface_74 3y agoHow can something be premium when it has 60% market share? The iPhone is almost the norm in the US with Android being the knock off. It’s like bringing Sams Club soda to a picnic when people are use to Coke and Pepsi
- meltyness 3y agoMarketing, M&A, and price? See, it's a vicious cycle, the aggressive M&A strategy leads to a need to increase sales, which leads to a larger marketing budget, which finally trickles down in to the price. Now price is actually segmented itself, in terms of up-front elasticity and "walled-garden" elasticity, which Apple can monitor independently of device sales through marketing novelty through the app store and seeing if the nibbles are elastic onto services, say like Apple+. Historically they also have segmented product (XR, Pro XR) to get more data points for the degree of price elasticity, which is probably most responsive because they're the most expensive thing on the broad market.
- scarface_74 3y agoApple has only done two large acquisitions in 30 years. Next for $700 Million and Beats for $3 billion. Even Apple’s cheapest phone - the iPhone SE is over $100 more expensive than the average Android phone sold in the US. Apple has usually sold this years model, last years model and the year before that concurrently. Sometimes when the n-1 model is too expensive to sell at a discount they introduce a new phone (ie the iPhone 5C)
- ghaff 3y agoThe fact that there's some percentage of status-conscious high schoolers (or whoever) that think that blue bubbles make them special doesn't actually make it so. They're idiots.
- Animats 3y ago"Hey, look, he's a default!"
- matt-attack 3y agoGreen bubbles are annoying because they’re just way less feature rich, and are entirely antiquated. Every green message is logged and listed on my phone bill and the transcripts routinely are revealed in court proceedings? Sorry it’s got nothing to do with classism, just objective differences.