While first to market is a good thing to have, I think this space is still evolving so I don't think we can declare winners yet. Launch your product with reason

While first to market is a good thing to have, I think this space is still evolving so I don't think we can declare winners yet. Launch your product with reasonable differentiators. For example, what really drives most kickstarter projects is not just helping to fulfill a project they like but also the tangible rewards people get out of it (both to use and show off).. This is going to be very tough for purely science related projects because most of the time there may not be a tangible reward directly coming out of funding the project it self. This probably is also the reason why most successful projects on kickstarter are arts (comics, films etc), technology/retail (iphone covers, chargers etc) related. So probably you can differentiate by hosting projects will a tangible outcome for backers. For example a DIY glowing bacteria or growing indoors bonsai plants or a aeroponics/hydroponics mini setup etc... You can even try getting people to create projects that create science kits at the end along with educational videos... Though one problem I see with above approaches is that you may not control what project proposals you get... that's okay as long as a portion of your projects are of tangible output type...