I wonder how much is because they used AI and how much is simply because they did something. What were they doing before? What, specifically, did the AI instru

I wonder how much is because they used AI and how much is simply because they did something. What were they doing before? What, specifically, did the AI instruct them to do and how did they interpret it? Obviously these are rhetorical questions, I'm not expecting you to answer. I just think they could probably have got the same results with a moderately competent social media person, but maybe I'm wrong.