I feel like this misses the mark for what Whole Foods shoppers know and appreciate about life. Maybe I'm wrong, but I predict this flops. People willing to pa

I feel like this misses the mark for what Whole Foods shoppers know and appreciate about life. Maybe I'm wrong, but I predict this flops. People willing to pay a premium for natural healthy foods don't seem like the crowd who wants their biometrics captured by a megacorp