> but it's just a coincidence that it aligns with what we want. I agree with your comment, but I think it is naïve to assume that Apple does PR by happenstance

> but it's just a coincidence that it aligns with what we want. I agree with your comment, but I think it is naïve to assume that Apple does PR by happenstance. Effective marketing/messaging is the bedrock of their business strategy. So yes they probably did this primarily for raw profit/power reasons, but the positive PR is a close secondary.