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The difference is that they make money on hardware and the app stores, not on advertising (they have a small ad product but it's probably closer to a rounding e
by cguess 3y ago
The difference is that they make money on hardware and the app stores, not on advertising (they have a small ad product but it's probably closer to a rounding error).
- detourdog 3y agoLike all the PC companies of the 70's. When Apple was launched software was mostly free.
- noisem4ker 3y agoSince Apple does not disclose how much money they make from advertising specifically, conflating it into their "services" business, we have to guess a bit: "In 2021, Apple generated 3.7 billion U.S. dollars with its global advertising business." [1] "Apple’s services business, which includes advertising and subscription revenues, grew 24% year over year last quarter to a record $19.5 billion" "It’s likely that a large share of this category’s growth comes from advertising" [2] "Apple ad business could reach $6B by 2025, with $4.1B from Search Ads" [3] For reference, 2023 Q2 revenue from "services" amounted to 20.9B USD, while hardware product sales amounted to 73.9B USD. [4] We're thus talking about ~4%, not exactly a rounding error. [1] https://www.statista.com/statistics/1330127/apple-ad-revenue-worldwide/ https://www.statista.com/statistics/1330127/apple-ad-revenue... [2] https://www.insiderintelligence.com/content/apple-ad-revenues-skyrocket-amid-its-privacy-changes https://www.insiderintelligence.com/content/apple-ad-revenue... [3] https://appleinsider.com/articles/22/06/15/apple-ad-business-could-reach-6b-by-2025-with-41b-from-search-ads https://appleinsider.com/articles/22/06/15/apple-ad-business... [4] https://www.apple.com/newsroom/pdfs/FY23_Q2_Consolidated_Financial_Statements.pdf https://www.apple.com/newsroom/pdfs/FY23_Q2_Consolidated_Fin...