That's another twist on FOMO, which is a big part of the reason social media apps became addictive to people over the past decade. It's not exclusive to TT, the

That's another twist on FOMO, which is a big part of the reason social media apps became addictive to people over the past decade. It's not exclusive to TT, they just do it with video where in the old days, Twitter and IG would do it with image memes, gifs and text.