To add to this argument, I'd suggest framing it in terms of harm reduction too. To illustrate, we know that a bullet proof way to make a person's carbon footpr

To add to this argument, I'd suggest framing it in terms of harm reduction too. To illustrate, we know that a bullet proof way to make a person's carbon footprint zero is for them to die. But no one would ever advocate this for obvious reasons. So lowering carbon footprint should not be the only goal. One should be reducing the harm done. There's a study in Japan showing that people avoid using heating due to inflation and more people die from stroke for example because of this. I.e. discomfort is not just a feeling, it can have harmful consequence.