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> If online ad campaigns did not bring sales, a lot of people would stop doing them. I've done the math on this for a few small companies. I an thoroughly conv
by Sander_Marechal 3y ago
> If online ad campaigns did not bring sales, a lot of people would stop doing them.
I've done the math on this for a few small companies. I an thoroughly convinced that this is just not true for many companies. The vast amount of sales attributed to online ad campaigns are sales that a company would have gotten anyway even without the ads.
- jklinger410 3y ago> The vast amount of sales attributed to online ad campaigns are sales that a company would have gotten anyway even without the ads. This is a simple test. Turn off all of your ads for a year, compare against the previous. Write a blog post about it, destroy the industry.
- nine_k 3y agoThis has been done, in a way. Some time in 1980s Coca-Cola decided that they have enough of an iconic status, and they don't need as much advertising on expensive large surfaces. They prudently lowered such advertisement a bit, and checked. Shockingly, they noticed a decline in sales. They reverted to the old policy.