Yes, I think we first saw this with cigarette cards. And people did feel compelled to buy the cigarettes for a chance at completing a set. With todays understan

Yes, I think we first saw this with cigarette cards. And people did feel compelled to buy the cigarettes for a chance at completing a set. With todays understanding of gambling and addiction, I think the only thing stopping us calling it gambling is that it is not a big enough problem to investigate and legislate. Anyone here get in trouble for digging through a box of cereal for the toy at the bottom?