Sports programs used to be a net income source, but I think that ended with Title IX, because schools became forced to spend on non-income-producing programs.

Sports programs used to be a net income source, but I think that ended with Title IX, because schools became forced to spend on non-income-producing programs. However, athletic programs are still given tremendous emphasis by schools because success in sports is effective in attracting donors. Whatever administrators say, college athletics is not at all about building character. It's about drawing money.