My wife is an allied health professional who opened her own business. She serves a fairly high end clientele. Thankfully a friend pointed this out and said she

My wife is an allied health professional who opened her own business. She serves a fairly high end clientele. Thankfully a friend pointed this out and said she needed to keep increasing the price until they as a group push back and her wait list goes down (her wait list is measured in months and has a very high conversion rate). She has increased her price by 6x in the last few years. And the wait list keeps getting longer.