> Apple has quite famously been very stingy in growth that way. It's not that Apple was shrewder than others - it's just that since it is primarily a hardware

> Apple has quite famously been very stingy in growth that way. It's not that Apple was shrewder than others - it's just that since it is primarily a hardware business, Apples "Covid boom" was far smaller than the rest (online services). Meta, Amazon and Microsoft had massive growth due everyone being at home all the time (Nvidia took advantage of from supply-chain restrictions to increase margins, and non-covid-related crypto boom)