Why this story stuck out for me: - Solving her own problem - Hustle to get out and talk to manufacturers - Stuck with it for 12 years and obviously learned h

Why this story stuck out for me: - Solving her own problem - Hustle to get out and talk to manufacturers - Stuck with it for 12 years and obviously learned how to be a (great) CEO - Still owns 100% of her company Software may be eating the world but we still need pants. (edit: I mean pants in the UK sense - e.g. underwear)