My first B2B customer was an app dev who approached me about including my software in his reading app. He paid an initial fee, and a a revenue share. His app wa

My first B2B customer was an app dev who approached me about including my software in his reading app. He paid an initial fee, and a a revenue share. His app was eventually acquired by another company, and they're still paying customers! In general, you may have to give stuff away for free to break into a sector. Then you prove your value with the first customer or two, and use the qual/quant data from those pilots to get paying customers.