That makes sense for mature businesses, but for a startup getting its first customers, or its first customers in a particular sector, you have no idea what your

That makes sense for mature businesses, but for a startup getting its first customers, or its first customers in a particular sector, you have no idea what your price should be. Should it be $10k per year, or $10k per month? Unless you're pricing on a cost-plus basis, you have no idea what the right order of magnitude is.