4 ms·

As a user I agree but... I think the cost of running these models is still astronomical, and unlike ms and google apple just doesnt really have cloud compute a

As a user I agree but... I think the cost of running these models is still astronomical, and unlike ms and google apple just doesnt really have cloud compute at their scale. So I could imagine they might run this as a premium service first to build hype, and then figure out bringing it down in cost over time. A bit like the vision pro, its a premium product now, but I could imagine 3-6 years down the line it will cost around an ipad pro. Apple is really good at scaling things once they see the market. But suddenly switching everyone to a gpt-3.5 for siri overnight would be a humongous cost (I think).

networkchad 3y ago
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slowmovintarget 3y ago
Unlike Google and MS, Apple has neural processing hardware in user's hands. Every modern Apple device has neural processors as part of its CPU, from iPhones and iPads to Macs of every price-point. Apple is the only company I know of (discounting Nvidia), that has this established base of consumers just waiting for a killer app. https://machinelearning.apple.com/research/neural-engine-transformers https://machinelearning.apple.com/research/neural-engine-tra...
- synaesthesisx 3y ago
  Exactly. Apple is likely to take the edge computing approach (in fact, they already do - try searching your iPhone's photo library for "sports car" or "cat"; I'm fairly certain this all happens on-device using the neural engine). In addition to the leaps and bounds in silicon, Apple has also quietly been making acquisitions in the space (like $200M+ for Xnor.ai - focusing on low-power ML intended for edge computing applications). They are likely relentlessly optimizing, and in typical Apple fashion will not be first to release something, but will do a killer job in distributing it to hundreds of millions of devices/people at once, with a UX that's thoughtfully polished and accessible to all.
lancesells 3y ago
Apple has $200B in just cash.

networkchad 3y ago

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slowmovintarget 3y ago

Unlike Google and MS, Apple has neural processing hardware in user's hands. Every modern Apple device has neural processors as part of its CPU, from iPhones and iPads to Macs of every price-point. Apple is the only company I know of (discounting Nvidia), that has this established base of consumers just waiting for a killer app. https://machinelearning.apple.com/research/neural-engine-transformers https://machinelearning.apple.com/research/neural-engine-tra...

synaesthesisx 3y ago
Exactly. Apple is likely to take the edge computing approach (in fact, they already do - try searching your iPhone's photo library for "sports car" or "cat"; I'm fairly certain this all happens on-device using the neural engine). In addition to the leaps and bounds in silicon, Apple has also quietly been making acquisitions in the space (like $200M+ for Xnor.ai - focusing on low-power ML intended for edge computing applications). They are likely relentlessly optimizing, and in typical Apple fashion will not be first to release something, but will do a killer job in distributing it to hundreds of millions of devices/people at once, with a UX that's thoughtfully polished and accessible to all.

lancesells 3y ago

Apple has $200B in just cash.