It's obviously a huge, huge market, but I just have to greet this with some skepticism: "Adpinion's solution is to empower users to choose their advertisers.".

It's obviously a huge, huge market, but I just have to greet this with some skepticism: "Adpinion's solution is to empower users to choose their advertisers.". I think...people who are cognizant of ads in any way other than background noise usually "choose" to get rid of them. But then, maybe there is a good PsyOps way around ad blockers. There are other companies doing similar things, like adkrakr. I tried that today out of curiosity...it brings up a tag cloud, and I clicked on (among other things) "bird seed". What do you know...I got some bird seed ads. Wow. But hey, if you can increase CTRs by 0.01 percent, you'll be billionaires.